Lecture with Tue Mantoni: The Social Contract
A lecture on how to collaboratively create a stronger and better Denmark
A question from Jack Ma, the founder of Alibaba, made Tue Mantoni embark on a journey around Denmark in the search for an answer. The question was simple: “What is luxury for you?”
Throughout his journey, Tue Mantoni discovered that the question of luxury for Danes is not a question of material values. Rather, it is a question of the core values of Danish welfare: the merit of having one’s children bike to school alone without fearing insecurity and danger, the price of a solid education as well as the importance of receiving treatment when one falls ill.
Tue Mantoni is convinced that the unique Danish welfare is dependent on the private sector and the businesses in this sector. To continue help cultivate the welfare so many Danes value, Danish companies must become better at cultivating talent, learn to endorse free innovation, ensure transparent and trustworthy rules of the game and make sure to include those with “crazy” ideas. This synergy is what Tue Mantoni describes as the informal, interdependent contract between business and wider society: namely, the Danish societal contract. It is informal because it is a spirit, rather than a written codex, that must permeate relations in society to create healthy and strong interdependence. Tue Mantoni promises that the businesses that comply with the societal contract, in turn, will get full support and valuation from society for their compliance.
In this new lecture, Tue Mantoni provides insight and guidance on how to invent new businesses, make businesses grow, and cultivate entrepreneurship. He also shares his thoughts on how to ensure the longevity of the societal contract so that we prepare a better society for the generations to come.